I listed out software/tools in no particular order. Feel Free to check out these tools to your heart content.

1. Google Search Console 

A web service from google to help website owners or individuals to understand how their site is performing, indexes pages, sitemaps, finding issues of our website in google search. It’s free to use google search console.

This software/platform works purely for google search and isn’t that useful for other sear b engines such as Bing, yahoo, Yandex, Baidu. Each of these search engines have their own webmaster tools respectively.

2. Google Data Studio 

If you are a marketer or an agency then you know reporting is hard and sometimes it is hard to digest/showcase the necessary data to your client. With google data studio it is easy to create easy to digest reports that you can send to your clients. This software is free to use. Could Create and use pre-made templates.

3. GT Metrix 

I’ve used GT metrix for my own projects & even for projects that I’ve undertaken. It is helpful tool that could should you how your site is performing in your target country. It also lists out things that you need to adjust to get better website load time. I highly Recommend you use this tool for your next project.

4. SEM Rush 

SEM Rush is the go-to software for Competitor research, You get more data from a premium subscription plan about your competitor’s rankings, keyword opportunities, backlink analysis and much more. You get decent & basic data using a free plan. You can even use this tools for paid marketing such as Google Ads & Bing ads to get an edge over your competitor and even spy on them.

5. Screaming Frog 

A downloadable tool for both windows and mac. This software is a crawler software that is it reads metadata on your site such as Title, Descriptions, Image Alt Texts, Url structure, Canonical URLs, Crawlability of your site, Sitemaps.

Using this software you can get an overview as well as in depth analysis of your sites metadata useful for off page optimization efforts. Free Plan can be used for sites with less than 500 pages but for larger sites, you need to get a paid plan.

6. Google Analytics 

One of the most widely used web analytics software in the world. Can pretty much tells you what happens on your site, customer behavior on your site, Most visited pages, Bounce rate and Much more.

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These are just the tip of iceberg, I’ll update this page and add new software whenever I find new & helpful tools